Helping your sAAS Acquire New Customers PrOFITABLY through best-in-class Google ads management.

Skip the costly ''trial and error'' phase of advertising growth.

At Roonii PPC, we are a small team of best-in-class paid search specialists dedicated to getting the most bang for your advertising bucks.

We focus on what really matters: capturing reliable, high-quality traffic that delivers qualified sales pipeline for your SaaS - fast.

After 150+ Ad Account Audits, We Know how to get results

We’ve audited many ad accounts and regularly transform horror-show campaigns into highly profitable ones.

We have the experience to diagnose what has gone wrong and pinpoint areas for future growth. We then get to work by restructuring your campaigns into pipeline-generating machines.

If you’re struggling to generate high-quality prospects at scale, it’s time to bring in specialists to boost your sales pipeline and MRR through built-to-convert campaigns.

Do you feel your paid advertising efforts are not bearing fruit, or are you not sure where to start? Then let’s have a chat!

Let's Talk Growth

Companies That Trust Us

We at Nuacom highly recommend Alan for his invaluable contributions to our digital marketing efforts, particularly in Google ad strategy, ad maintenance and planning. His unwavering commitment to excellence has been pivotal to our success, helping us capture new clients and solidify our position as a leader in the industry.

SEAN STILLING
NUACOM, MARKETING MANAGER
I love working with Alan, he is a Google Ads expert who has gotten us great results time and time again. He's a brilliant communicator who works like an extension of my team and is really invested in consistently getting us results.

SINEAD GERAGHTY
ORIGINA, HEAD OF MARKETING
Reaching out to Alan for help was easily one of the best decisions we have made for our business. We had put off leveraging paid ads for a long time, but working with Roonii PPC made the entire process painless and most importantly profitable.

CHRISTINA WILLNER
Amazing Marvin, Founder
Alan is an invaluable resource to our team. Getting traffic to your site is one thing but driving consistent, profitable traffic to the site is where Alan’s expertise really counts. He’s always on hand to give sound advice and he always does a great job.

SHANE O'LEARY
CHATIFY, CEO
I have been working with Roonii PPC for the past year and have been consistently impressed with their level of service and Google ads knowledge. They quickly helped us effectively market our brand and increase our online sales too. Always quick to respond to our needs and provide valuable insights on how to improve our campaigns. Highly Recommended

Tim Hamstead,
Bambino Mio, Head of Digital

RECENT Case Studies

Check out A few of our latest WINS delivered for our clients

7x Return for LIFE SCIENCE BASED SaaS.

Life Science B2B SaaS company, the account was previously running unprofitably. We eventually scaled to a 700% return on ad spend.

Here's how we did it:

Disabled search partners & display network settings on the Search campaigns as it was serving significant amounts of low quality/bot traffic.
Brand traffic was previously filtering into Non-Brand campaigns - A dedicated brand campaign was built to resolve this issue.
Search terms for the last 365 days were sorted by cost, exported, and reviewed in full. Over 40% of search terms were irrelevant.
A shared negative keyword list was built on the back of these irrelevant terms to avoid future wasted spend.
Reallocation of monthly budget💰to focus on best-performing search campaigns.

Thousands of pounds were being wasted each month on Display campaigns that were delivering no conversions and high bounce rates to their site.
We paused these campaigns, imported high-intent remarketing audiences, and built out new Display & Discovery campaigns to serve these warm segments.
Hubspot CRM properly integrated into Google Ads to allow campaigns to optimise towards sales opportunities & closed deals.

£51.6k in pipeline within 30 days for this cybersecurity business.

A cybersecurity company looking for consistent, weekly lead volume through their site.

After an initial audit, we found the below issues. Once resolved, we restructured and delivered monthly deal flow as high as 10x their ad spend.

Our audit revealed the following:

The account was tracking irrelevant and broken conversions (over 20+ conversions) leading to inaccurate data in their reports
Search partners enabled (Lead Quality seems to be getting worse & worse from SP).
Geo settings set to ‘‘presence or interest’’ (leading to ads showing in irrelevant countries).
Lazy AI ad copy in search ads not tailored to ICP.
No Audience segments allocated to search campaigns .

CRM pipeline data not integrated into the account
Missing extensions (lead-from, call & image).

What We Offer

Our offering is very simple, we develop & implement Pay Per Click strategies that unleash the highest quality of traffic to your website, and we then transparently show you the results.

From day one, we take full responsibility for the performance of your Google Ads account.

No vanity metrics - Our campaigns are designed to deliver qualified pipeline straight into your CRM by putting your business in front of the eyes of prospects actively searching for your services.

Our 5 Step Process

1. Understand

We have a discovery call to best understand your business goals, your offering, and your current marketing challenges.

Together, we decide if we would make a suitable growth partner for your company.

2. Research

We then develop a campaign plan that aligns with your goals and target audience.

This includes selecting the right media mix, keyword research, ad copy creation, analysing competitors, and auditing any historical campaign data.

3. SETUP

We get to work by building out your new campaigns while tracking every important conversion for your business - No vanity metrics!

All advertising assets will then be sent to you for final approval.

4. Launch

Once your campaigns are launched, we monitor performance closely and make necessary adjustments to optimise your account based on your business goals.

This involves adjusting bids, ad copy variants, negative keywords, refining audience targeting, and leveraging different campaign types.

5. Report

Each month, we will provide you with a personalised performance dashboard which we leverage to optimise your campaign results and drive further growth for your business.

Following this, we will schedule a performance call to review all aspects of the report together.

Why work with us?

No vanity metrics - The results we determine success upon is having your CRM packed with qualified pipeline or your phone off the hook with sales-ready prospects.
We’re Google ads specialists, not generalists. Our days are spent in the Google Ads platform and only Google Ads, meaning our finger is on the pulse of this ever-evolving platform - new ad formats, new beta tests, and the latest best practices are always on our radar.
Our small team of PPC veterans will leverage our years of industry experience, tools, and tactics to put your business in front of high-value prospects actively searching for your service.
Your account management is never outsourced or passed onto an ‘‘intern’’. We realise your media budget isn’t infinite, so we don’t treat it like it is.
We want long-term relationships with our clients, and managing expectations is a crucial part of that. We are very selective with the clients we onboard, and if we feel we’re not a fit for your business, we will flag it with you on the discovery call.

Book your call with Alan

Free 30-Minute Discovery Call

Understanding your business goals

By the end of this discovery call, I will have a clearer picture of your business goals & current marketing roadblocks. If both parties feel it’s a good fit, I will discuss the next steps to be taken to get your PPC account to deliver consistent and reliable results.

Find a time on my calendar to schedule your call, looking forward to chatting with you soon!

Who Is this discovery call suited for?

You want to turn your current ad campaigns into dependable, high-quality lead-generation machines so that your sales pipeline can scale quickly.
You’re not happy with the results you’re currently getting from Google Ads.
You understand your company can drive customers via Google Ads, and you want an expert to manage it.
You have an overreliance on 1-2 sources for leads and need to diversify to avoid ‘‘pipeline panic’’.
You're currently spending at least $10,000+ per month on Google ads or have the budget to do so.